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Keyword Research & Strategy

Discover the Words That Connect You with Your Customers

As an experienced SEO consultant, I specialise in helping UK-based SMEs unlock the power of effective keyword research and strategy. By identifying the exact terms your potential customers are using, I can help your business attract more targeted traffic, increase engagement, and boost conversions.

What is Keyword Research & Strategy?

Keyword research involves uncovering the search terms and phrases that your target audience uses when looking for products or services like yours. A well-defined keyword strategy uses this information to optimise your website content, ensuring it aligns with user intent and ranks higher in search engine results.

My Keyword Research & Strategy Services Include:

1. Comprehensive Keyword Analysis

I delve deep into your industry to identify high-value keywords that are relevant to your business and have the potential to drive significant traffic.

2. Competitor Keyword Analysis

By examining your competitors’ keyword strategies, I uncover opportunities where your business can outperform them and capture more market share.

3. Long-Tail Keyword Identification

I focus on finding long-tail keywords — specific phrases with lower competition but higher conversion potential — to attract qualified leads.

4. Keyword Mapping

Assigning the right keywords to the appropriate pages on your website to optimise content and improve search engine rankings.

5. Content Strategy Development

Crafting a roadmap for content creation based on keyword insights to address your audience’s needs and questions effectively.

6. Ongoing Keyword Monitoring

Regularly updating your keyword strategy to adapt to changing search trends and maintain your competitive edge.

7. Local Keyword Optimisation

Enhancing your visibility in local search results by targeting location-specific keywords relevant to your business.

Benefits of a Strong Keyword Strategy

  • Increased Online Visibility: Appear prominently in search results when potential customers look for your products or services.
  • Targeted Traffic: Attract visitors who are specifically interested in what you offer, leading to higher engagement.
  • Improved Conversion Rates: By matching user intent, you can turn more visitors into customers.
  • Competitive Advantage: Stay ahead of competitors by targeting keywords they may have overlooked.
  • Cost-Effective Marketing: Focus your efforts where they matter most, maximising your return on investment.

Why Work With Me?

As an individual consultant, I offer a personalised and dedicated service that sets me apart:

  • Tailored Solutions: I take the time to understand your unique business goals and challenges, ensuring that my strategies align with your objectives.
  • Expertise and Experience: With a background in both SEO and e-commerce, I bring a wealth of knowledge to help your business grow online.
  • Direct Communication: You’ll work closely with me throughout the process, ensuring clarity and consistency.
  • Transparent Approach: I explain my methods in straightforward language, keeping you informed every step of the way.

Frequently Asked Questions

How does keyword research improve my website’s performance?

Keyword research ensures that your website content aligns with what your potential customers are searching for, improving your chances of ranking higher in search results and attracting more relevant traffic.

Can you help if my industry is highly specialised or niche?

Yes, I tailor my keyword research to your specific industry, no matter how specialised. This often uncovers unique opportunities to reach your target audience effectively.

How often should I update my keyword strategy?

It’s advisable to review and update your keyword strategy regularly, at least every six months, to keep up with changing search trends and market dynamics.

Do you provide ongoing support after the initial keyword strategy is implemented?

Absolutely. I offer ongoing monitoring and updates to your keyword strategy to ensure sustained success and adapt to any changes in your industry or search behaviour.

Get in Touch

Ready to connect with your customers more effectively through targeted keyword strategies?

Let’s collaborate to create a keyword strategy that drives growth and success for your business.

Contact me today for a free, no-obligation consultation.